Skip to main content

Sentence 34

Before
AB Corp's digital advertising increased the e-commerce company’s sale figure by X and per user session time increased by two times, giving an average sale of X.

After:
AB Corp's digital advertising increased the sales figures of the e-commerce company by X and the per-user session time by double, resulting in an average sale of Y.

Notes:
Do not use the possessive of 'company'. It is a non-living thing, although it may be argued that a company is made of its people:) For the sake of grammar, it is a non-living thing.

Replaced 'by two times' to 'by double' since it sounds better.

You don't 'give' an average. # word choice.



Comments

Popular posts from this blog

Sentence 61

Before: From helping foreign clients tell their stories in India to help Indian businesses take their business to a global scale, the team has a successful record. After: From helping foreign clients tell their stories in India to enabling Indian entrepreneurs to take their business to a global scale, the team has a successful record. Notes: 'Help' was used twice, so replaced with enabling. #word choice.  Also 'enabling' (-ing verb) to keep the parallel construction of 'helping' used earlier intact. businesses vs. entrepreneurs - word choice.

Sentence 99

Before Next time I bite into an #alphonso mango I am going to remind myself the nameless labourers who toil to give us a taste of the sweetest fruits on earth. After Next time I bite into an #alphonso mango, I am going to mentally thank the 'aam aadmi' who ensures these sweet fruits reach me. Comments The article was about security guards who guard mangoes, not labourers who toil in the farm. nameless labourers doesn't make much sense  since factually, labourers do have names.  sweetest fruits is a superlative. not suitable since it is not proven that mango is the sweetest. 'aam aadmi' is a pun on mango, so used that.

Sentence 1

Before: Our children are our future, is an often quoted statement, which ideally refers to the fact that it is our children who have the power to initiate growth, progress and change in the times to come. After: Our children are our future. This is an oft-quoted statement, which re-iterates that it is our children who have the power to initiate growth, progress and change in times to come.  Notes a. Never place a comma before a verb. ‘Is’ - is a verb.  b. 'often quoted’ is usually written as 'oft-quoted’ c. Don’t use ‘ideally’ unnecessarily. d. 'the times to come.’  to be changed to ‘times to come’. ‘The’ is a definite article. Please read up on the use of definite articles here:  https://owl.english.purdue.edu/owl/resource/540/01/ e. Avoid constructions with ‘the fact that’ as much as possible.