Before
It has usually been believed that the financial choices we make—whether to buy a cup of coffee or a sports convertible—is the result of well-considered calculations.
After
We believe that the financial choices we make in our purchases—whether it is a cup of coffee or a sports convertible—are the results of well-considered calculations.
Notes:
'usually been believed' is weak.
Added ' in our purchases' coz it could be related to investments, too otherwise.
'choices' corresponds to 'are' - plural
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