Before:
Over the past couple of years, advertising companies have been increasing their investment in digital advertising. This, however, comes as no surprise.
After:
Over the past couple of years, advertising companies have been increasing their investment in digital advertising. This increase in ad spend, however, comes as no surprise.
Notes:
Over the past couple of years, advertising companies have been increasing their investment in digital advertising. This, however, comes as no surprise.
After:
Over the past couple of years, advertising companies have been increasing their investment in digital advertising. This increase in ad spend, however, comes as no surprise.
Notes:
- "This" is an unclear antecedent. We need to specify what "This" stands for.
- Changed to "This increase in ad spend"
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