Before Educational institutions are brands as much as C, and S and A, and it is essential to have a positive brand image and brand perception. After Educational institutions are brands, much like C, S, and A, and it is essential to project a good brand image and influence positive brand perception. Notes: When to use 'as much as' In the 'Before' example, it is incorrect usage. have vs. project - #word choice I have made the 'after sentence parallel. 'project a good brand image and influence positive brand perception.' -'Project' and 'Influence' are both verbs.