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Before AB Corp's digital advertising increased the e-commerce company’s sale figure by X and per user session time increased by two times, giving an average sale of X. After: AB Corp's digital advertising increased the sales figures of the e-commerce company by X and the per-user session time by double, resulting in an average sale of Y . Notes: Do not use the possessive of 'company'. It is a non-living thing, although it may be argued that a company is made of its people:) For the sake of grammar, it is a non-living thing. Replaced 'by two times' to 'by double' since it sounds better. You don't 'give' an average. # word choice.

Before In a changing environment where the new keywords are cloud, automation, data-led analytics, IoT, and mobility, the solutions expected from IT service providers as well as the nature of their delivery are undergoing a change.  After In a business scenario where the buzzwords are cloud, automation, data-led analytics, IoT, and mobility, the solutions expected from IT service providers, as well as the nature of their delivery, are undergoing a change. Notes:  Changed 'changing environment' to 'business scenario' since it gives context. Keywords are for blogs or SEO; buzzwords are " a word or phrase, often an item of jargon, that is fashionable at a particular time or in a particular context. " This was an issue of word choice.  'as well as the nature of their delivery' is a non- restrictive clause. This means that even if you take the clause out of the sentence, it will still make sense. The rule ...