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Showing posts from October, 2017

Sentence 35

Before: Fake news rose to notorious fame during the 2016 U.S. presidential elections. After: Fake news achieved notoriety during the 2016 U.S. presidential elections.  Note: Notorious fame is an oxymoron. So I rephrased it. Here's the definition of 'oxymoron' according to m-w.com .

Sentence 34

Before AB Corp's digital advertising increased the e-commerce company’s sale figure by X and per user session time increased by two times, giving an average sale of X. After: AB Corp's digital advertising increased the sales figures of the e-commerce company by X and the per-user session time by double, resulting in an average sale of Y . Notes: Do not use the possessive of 'company'. It is a non-living thing, although it may be argued that a company is made of its people:) For the sake of grammar, it is a non-living thing. Replaced 'by two times' to 'by double' since it sounds better. You don't 'give' an average. # word choice.

Sentence 33

Before: Often elusive, but constantly sought after, companies regularly give themselves a headache over innovation. After: Companies regularly worry about innovation, which is often elusive, but highly sought after. Notes: 'Give themselves a headache' is not good business writing. So I have rephrased the sentence.

Sentence 32

Before: AI to The Rescue: The Technologies Healthcare Enterprises Can Deploy to Spot and Stop the Spread of Fake Health News After AI to the Rescue: How Healthcare Enterprises Can Check the Spread of Fake Health News through Technologies Notes: This time, I'm talking about a headline. Do not capitalize the definite article( the) "Spot and stop" is a tongue twister. So, I've changed it to "Check" Words should roll off the tongue, not stumble off them. Here's a note from the Internet about the use of 'technology' versus 'technologies', where they advocate the use of 'technologies'. ( Just FYI)