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Showing posts with the label preposition

Sentence 88

Before As it continues its spread, advertising agencies can leverage the advantage of ad tech's opportunities and develop better integrated connected across all channels and more data sharing.  After Advertising agencies can leverage ad tech's opportunities and develop better integration across all channels with more data sharing. Notes and comments: The sentence starts off with singular - "As it continues its spread", but moves on to plural "advertising agencies". I have done away with the initial phrase since it adds little value. You don't 'leverage the advantage'. 'Leverage' itself means to 'capitalize on'.  'develop better integrated connected' makes no sense. Have rephrased to ' develop better integration across' Replaced 'and' with 'with' since it is the right preposition to use.

Sentence 76

Before: In such a scenario, organisational values become guiding beacons in creating a company culture that all employees can identify with. After In such a scenario, organisational values become guiding beacons for employees in creating a company culture. Notes: Don't end with a preposition. " employees can identify with." - with is a preposition. So I have chopped off the unnecessary bits.

Sentence 27

Before: ABC Corp triggered interest about the executive MBA program through digital remarketing. Creating a digital program which identifies, builds and helps in enrolling relevant candidates for the same. After: ABC Corp triggered interest in the executive MBA program offered by the XYZ University through digital remarketing. ABC Corp created a digital program that identified, built, and helped enrol suitable candidates into the course. Notes: You trigger interest "in" something. The before version 'C reating a digital program which identifies, builds and helps in enrolling relevant candidates for the same.' is not a complete sentence. So I rephrased it to ' ABC Corp created a digital program that identified, built, and helped enrol suitable candidates into the course.' Changed the verbs  ' identified, built, and helped enrol' to past tense since these are efforts that have been put in already ...