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Showing posts with the label unclear antecedent

Sentence 122

 Before I am proud to announce the opening of our 23rd water unit for Public use in Bidadi. This is part of Toyota's plans to ensure that the public can access clean water. This hi-tech water unit can benefit 8000 population and is a big step towards reducing water-borne diseases. After   I am proud to announce the opening of our 23rd water unit for public use in Bidadi. The facility underlines Toyota's commitment to ensuring that the public has access to clean water. The hi-tech water unit can benefit 8000 citizens and is a big step in combating water-borne diseases. Notes: 'Public' does not require a capital P. '8000 population' is incorrect usage. Changed it to 8000 citizens. #worchoice Starting a sentence with "This" is avoidable since the antecedent is unclear.

Sentence 115

Before Beacons can be easily integrated with identity cards to authenticate access at the entrances of certain sections and offices of a hospital. This means that managers and administrators can grant or restrict access on an individual-basis.  After Beacons can be easily integrated with identity cards to authenticate access at the entrances of certain sections and offices of a hospital. Authenticating access means that managers and administrators can grant or restrict access on an individual basis.  Notes. 'This' is an unclear antecedent. We need to clarify what 'This' refers to. Please avoid starting sentences with 'this'.  Changed 'individual-basis' to 'individual basis' as the hyphen is not required there.

Sentence 94

Before The driving force behind this is that ad tech is slowly becoming sophisticated due to the evolving technologies like Artificial Intelligence (AI), machine learning (ML), and programmatic advertisement buying. After The driving force behind this exponential growth is evolving technologies in ad tech.  Artificial Intelligence (AI), machine learning (ML), and programmatic advertisement buying combine to form the essential core of digital advertising today.  Comments 'This' in the before version is an unclear antecedent.  In the after version, I have added the words exponential growth to clarify what "this" refers to. I have split the long sentence into two sentences for clarity of thought.

Sentence 89

Before: Over the past couple of years, advertising companies have been increasing their investment in digital advertising. This, however, comes as no surprise. After: Over the past couple of years, advertising companies have been increasing their investment in digital advertising. This increase in ad spend, however, comes as no surprise. Notes: "This" is an unclear antecedent. We need to specify what "This" stands for. Changed to "This increase in ad spend"