Before ABC Corp. initiated XY University into the Indian Education Market and built their brand awareness and recall with a PR campaign spanning just two weeks. After ABC Corp. initiated XY University into the Indian education sector and built its brand with a PR campaign in two weeks. Notes: Education is a sector, not a market . XY University is an entity and is referred to as 'its' not 'their' When you say you built your brand, it is implied that 'awareness' and 'recall', played a part in it. The sentences have to be short. Avoid 'spanning' #word choice - just two weeks - it takes away from the importance of the activities performed.