Before But it’s not just organizations such as Facebook, Starbucks and Amazon that are riding this new wave to enhance customer experiences, drive an emotional resonance with its global brands, and build loyal customer relationships. After But it’s not just organizations such as Facebook, Starbucks, and Amazon that are riding this wave to enhance customer experiences, strike an emotional chord with their global brands and build loyal customer relationships. Notes: Inserted serial comma before 'and Amazon' since we follow the serial comma for US English as a style issue. You can't "drive an emotional resonance". Changed it to "strike an emotional chord" - #phrasechoice Changed "with its global brands" to "with their global brands" since there are several brands being discussed.