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Sentences, sentences, sentences...

As an editor, I come across sentences every day. Good sentences, bad sentences, sentences that make me think, sentences that I have to rephrase for clarity...

The famous linguist David Crystal wrote the book, 'Words, Words, Words'.

The not-so-famous me will have to be content with this blog. I'm calling it 'Sentence Bytes' since I deal with sentences all day and the current plan is to feature a sentence per blog post, pointing out how it was in its 'BEFORE' avatar and how it is in its 'AFTER' avatar.

Writers, editors, and anyone who loves the English language will find this interesting I guess.

You will see just what an editor's work is all about. I love my job and hope it loves me back enough to keep me employed for a long time to come:)
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Sentence 66

Before However, I believe there are a few truths that the frenzy over growth hacking often tends to gloss over or miss. After However, in all the frenzy raised by growth hacking, I believe there are a couple of truisms that are often glossed over. Notes: Truth vs. Truism - Word Choice few truths vs. couple of truisms There were only 2 truisms raised in the article from which I took the 'before' version. So I felt it more appropriate to say 'couple of truisms'. Rephrased the 'after' sentence for clarity of thought and expression.
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Sentence 82

Before The timelier and more enhanced the insights, the greater an organisation’s ability to stay ahead.  After Timely insights enable an organisation to stay ahead.  Notes: 'The timelier and more enhanced the insights' is not parallel. So I have rephrased. Also, timelier? We only say timely. Do not say 'organisation's' , i.e, do not form the possessive of a non-living thing.  Have also cut down the sentence for brevity.
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Sentence 73

Before The team manages media for one of our oldest client, X and over the years, they have helped X branch out and break new ground. After The team manages media for one of our oldest clients, X, and over the years, they have helped X branch out and break new ground.  Notes: 1. Rookie mistake! -  The team manages media for one of our oldest client s.... One of my friends not one of my friend. Similarly, one of our oldest clients, not one of our oldest client. (One of many)
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