Skip to main content

Sentence 34

Before
AB Corp's digital advertising increased the e-commerce company’s sale figure by X and per user session time increased by two times, giving an average sale of X.

After:
AB Corp's digital advertising increased the sales figures of the e-commerce company by X and the per-user session time by double, resulting in an average sale of Y.

Notes:
Do not use the possessive of 'company'. It is a non-living thing, although it may be argued that a company is made of its people:) For the sake of grammar, it is a non-living thing.

Replaced 'by two times' to 'by double' since it sounds better.

You don't 'give' an average. # word choice.



Comments

Popular posts from this blog

Sentence 130

Before Sometimes even one motivated person can bring about a big change. After Sometimes, all it takes is one person to make a difference.  Notes Inserted a comma after 'sometimes'  Changed the sentence to pack in a punch.

Sentence 84

Headline Before - A sneak peak into life in Pyeongchang beyond the #Winter Olympics. After- A sneak peek into life in  Pyeongchang beyond the #Winter Olympics Notes #wordchoice Peak vs. peek

Sentence 82

Before The timelier and more enhanced the insights, the greater an organisation’s ability to stay ahead.  After Timely insights enable an organisation to stay ahead.  Notes: 'The timelier and more enhanced the insights' is not parallel. So I have rephrased. Also, timelier? We only say timely. Do not say 'organisation's' , i.e, do not form the possessive of a non-living thing.  Have also cut down the sentence for brevity.