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Sentence 94


Before
The driving force behind this is that ad tech is slowly becoming sophisticated due to the evolving technologies like Artificial Intelligence (AI), machine learning (ML), and programmatic advertisement buying.


After
The driving force behind this exponential growth is evolving technologies in ad tech. Artificial Intelligence (AI), machine learning (ML), and programmatic advertisement buying combine to form the essential core of digital advertising today. 

Comments
'This' in the before version is an unclear antecedent.  In the after version, I have added the words exponential growth to clarify what "this" refers to.

I have split the long sentence into two sentences for clarity of thought.

Comments

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