Skip to main content

Sentence 128

Before
The ascent of globalisation and technology are playing a fundamental role in rethinking every business role. 

After
The ascent of globalisation and technology is playing a fundamental role in redefining every business role.  

Notes
Changed 'are' to 'is' .

Agreement of verb with subject. 

Ascent is the subject. It is singular. A singular verb 'is' has to be used. 

Comments

Popular posts from this blog

Sentence 82

Before The timelier and more enhanced the insights, the greater an organisation’s ability to stay ahead.  After Timely insights enable an organisation to stay ahead.  Notes: 'The timelier and more enhanced the insights' is not parallel. So I have rephrased. Also, timelier? We only say timely. Do not say 'organisation's' , i.e, do not form the possessive of a non-living thing.  Have also cut down the sentence for brevity.

Sentence 73

Before The team manages media for one of our oldest client, X and over the years, they have helped X branch out and break new ground. After The team manages media for one of our oldest clients, X, and over the years, they have helped X branch out and break new ground.  Notes: 1. Rookie mistake! -  The team manages media for one of our oldest client s.... One of my friends not one of my friend. Similarly, one of our oldest clients, not one of our oldest client. (One of many)

Sentence 83

Before The first challenge companies’ face is deciding which data to use. There are large amounts of data that is generated internally such as customer transaction data, internal performance data, internal supply chain, and others. After The first challenge that companies face is deciding which data to use. Large amounts of data are generated internally, such as customer transaction data, internal performance data, internal supply chain and others.  Notes In the 'before' version, a possessive is made of companies in the plural. That is incorrect. The word companies itself is in the plural. Don't start a sentence with 'There are'. It adds to verbiage and sounds schoolgirlish. Removed comma before and since it is British English used here.