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Sentence 51


Before
ABC Corp. initiated XY University into the Indian Education Market and built their brand awareness and recall with a PR campaign spanning just two weeks. 
After
ABC Corp. initiated XY University into the Indian education sector and built its brand with a PR campaign in two weeks. 
Notes:
  • Education is a sector, not a market. 
  • XY University is an entity and is referred to as 'its' not 'their'
  • When you say you built your brand, it is implied that 'awareness' and 'recall', played a part in it. 
  • The sentences have to be short.
  • Avoid 'spanning' #word choice
  • - just two weeks - it takes away from the importance of the activities performed.







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