Before
Your institution’s website should showcase your academic profile and unique persona.
After
The website of your institution should showcase its academic profile and unique persona.
Notes
'Institution' is an entity, so use 'its' as a possessive.
Your institution’s website should showcase your academic profile and unique persona.
After
The website of your institution should showcase its academic profile and unique persona.
Notes
'Institution' is an entity, so use 'its' as a possessive.
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