Sentence Bytes

Before ABC's team comprises of industry stalwarts who have vast experience in various aspects of content creation across multiple platforms After ABC's team comprises industry stalwarts who have experience in various aspects of content creation across multiple platforms. Notes: Do not use 'of' after comprises.

Before However, I believe there are a few truths that the frenzy over growth hacking often tends to gloss over or miss. After However, in all the frenzy raised by growth hacking, I believe there are a couple of truisms that are often glossed over. Notes: Truth vs. Truism - Word Choice few truths vs. couple of truisms There were only 2 truisms raised in the article from which I took the 'before' version. So I felt it more appropriate to say 'couple of truisms'. Rephrased the 'after' sentence for clarity of thought and expression.

Before: The right intervention at the right time of campaign display is what made our advertising campaign stand out. After: Our advertising campaign stood out because of right intervention at the right time of campaign display. Notes: Rewrote for clarity and directness.

Before The longer I work within the marketing communications industry, I increasingly see an industry asking the wrong questions – in both good and bad ways. After The longer I work in marketing communications, the more I see an industry asking the wrong questions – in both good and bad ways. Notes: The 'Before' version is not parallel in construction.   I've made the sentence parallel. The longer....the more.... Within vs in - Word choice Removed 'industry' the first time it occurred since it is repeatedly used.

Before  They innovate by bringing it to fruition with empathy and creativity. After They innovate by bringing their technology vision to fruition with empathy and creativity.  Notes: What "it" referred to wasn't clear.

Before: A highly-motivated team, what works for them is that they have one eye on the result. After: A highly motivated team, what works for them is that they are result-oriented. Notes: Keep in mind, though, that we never use a hyphen with an -ly adverb + adjective combination in front of a noun or pronoun. Here are examples with the -ly adverb + adjective constructions: She was a  highly motivated  employee. (Source:  http://www.getitwriteonline.com/archive/040201hyphadj.htm) "one eye on the result"...what about the other eye?? :P It sounds weird. So have replaced it with  " that they are result-oriented."